Bring the Grid
to Your Event.
A fully staffed, turnkey sim racing experience delivered to your venue.
Grid Lounge Activations bring professional-grade racing simulators directly to your trade show, grand opening, launch event, or brand experience. We handle everything: equipment, setup, staffing, and coaching, so your audience gets an unforgettable experience and your brand gets the attention it deserves.
What’s Included
Everything handled.
Nothing left to you.
Professional Sim Rigs
Up to two full racing simulators with high-performance wheels, pedals, and displays. The same rigs we run at Grid Lounge. Not stripped-down versions.
Live Leaderboard
A real-time leaderboard tracks lap times and keeps the competition alive. Your audience will keep coming back to beat their score, and to beat each other.
Custom Branded Displays
Simulator displays are fully customizable with your company logo, event branding, or product visuals. Every lap your audience drives is branded to you.
Staffed and Coached
Grid Lounge staff attend every activation to handle setup, run the experience, and coach the drivers. We handle the racing while you focus on your event.
The Process
Turnkey from first contact to final lap.
Reach Out
Tell us about your event
Fill out the inquiry form below with your event details: type of event, location, date, and expected attendance. We’ll follow up within one business day to talk through options and confirm availability.
We Handle Everything
Equipment, travel, setup
We transport, set up, and test everything before your guests arrive. No venue prep required on your end. Just point us to the space. If there's a flat surface and power, we can make it work.
Your Audience Races
We run the show
Our team manages the entire experience on-site. We brief drivers, coach them through their sessions, manage the leaderboard, and keep the energy going all day. You get all the engagement, none of the logistics.
Pricing
Straightforward day rates.
Day rates cover equipment, staffing, and operation. Travel and lodging are additional and quoted based on your event location.
Need more than two simulators? Reach out and we’ll work with you.
Travel and lodging costs are quoted individually and included in your full activation quote.
- One full professional racing simulator
- Live leaderboard display
- Custom branded simulator display
- Grid Lounge staff on-site
- Driver coaching and session management
- ~40 sq ft of floor space required
- Setup time: ~45 minutes
Ideal For
Built for brands that want to be remembered.
The Value
Why brands activate with Grid Lounge.
Dwell Time
People Stay Longer
The average trade show booth visit lasts under two minutes. A racing simulator keeps people engaged for five to ten minutes per session, and they come back for another lap. More time at your booth means more time with your brand.
Competitive Energy
The Leaderboard Does the Work
A live leaderboard turns passive visitors into active competitors. People challenge each other, share their times, and pull in their colleagues to beat their score. Your activation becomes the most talked-about experience on the floor.
Brand Integration
Your Brand on Every Screen
Custom displays on every simulator put your brand front and center during every session. Not a logo on a banner in the background. Your brand is part of the experience itself. Every driver leaves with your name in their head.
Get Started
Tell us about your event.
Fill out the form below and we’ll follow up within one business day with availability and a custom quote.
We’ve got your inquiry.
Expect to hear from us within one business day.
Not sure if an activation is the right fit for your event? Contact us and we’ll help you figure it out. No pressure, no commitment.